Buy.com, Incorporated is an online retailer based in Aliso Viejo, California. Buy.com start was in computers and electronics sales in 1997. They have greatly expanded in recent years and has ventured into many other categories. Buy.com sold $111 million worth of goods and services in 1998, its first full year, beating Compaq's record for most first-year sales of any company. In July of 2010, Buy.com was acquired by Rakuten, Inc., Japan’s biggest e-commerce company.

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